Challenge
Enterprise clients were struggling with fragmented customer data spread across multiple systems. Sales teams lacked real-time visibility into customer behavior, leading to missed opportunities and inefficient resource allocation.
Approach
We built a unified CRM platform with a modern React frontend and Node.js microservices backend. AI/ML models were integrated to analyze customer interactions, predict churn risk, and automatically score leads. The system syncs data from email, phone, and web touchpoints into a single customer profile.
Outcomes
- The platform improved lead conversion rates and reduced customer churn through AI-powered insights.
- Sales teams gained real-time visibility into customer behaviour with fast query performance across large datasets.