CRM Platform
A comprehensive CRM platform built for enterprise clients that leverages AI to provide actionable customer insights. The system includes lead scoring, automated pipeline management, customer segmentation, and predictive analytics powered by machine learning models trained on historical interaction data.
The Challenge
Enterprise clients were struggling with fragmented customer data spread across multiple systems. Sales teams lacked real-time visibility into customer behavior, leading to missed opportunities and inefficient resource allocation.
Our Solution
We built a unified CRM platform with a modern React frontend and Node.js microservices backend. AI/ML models were integrated to analyze customer interactions, predict churn risk, and automatically score leads. The system syncs data from email, phone, and web touchpoints into a single customer profile.
The Result
The platform improved lead conversion rates and reduced customer churn through AI-powered insights. Sales teams gained real-time visibility into customer behaviour with fast query performance across large datasets.