FMCG
FMCG sales automation and field force software
Mobintix helps FMCG brands digitize field sales — from beat planning and retailer visits to real-time orders and territory analytics with Mobintix SalesUp.
FMCG distribution in India still depends on feet-on-street sales teams visiting thousands of small retailers every week. When visit data lives in notebooks, WhatsApp threads, and distributor spreadsheets, brands lose visibility into coverage, pricing compliance, and order accuracy. Managers cannot answer basic questions: which beats were skipped, which SKUs are out of stock at key outlets, or why secondary sales diverge from primary dispatch.
Mobintix builds field force platforms that mirror how distributors and brand teams actually operate. SalesUp supports multi-tenant deployments for agencies managing several FMCG clients, territory hierarchies, beat plans with GPS validation, and mobile ordering that syncs when connectivity is poor. We integrate with existing ERP or billing systems where needed instead of forcing a rip-and-replace.
Our engineering team ships the same production discipline we use on payment products — role-based access, audit trails, staged rollouts, and observability — because field data directly affects revenue recognition and distributor settlements.
How it works
Typical FMCG workflows we digitize
Beat planning & coverage
Define territories, assign beats, and compare planned vs completed visits with GPS and time stamps so managers can coach underperforming routes.
Retailer visit & order capture
Reps capture store photos, stock checks, and orders on mobile with catalog, schemes, and credit limits enforced before sync to distributors.
Manager dashboards
Live maps, order value by beat, SKU-level analytics, and exception alerts for missed visits or unusually low basket sizes.
Distributor alignment
Order status tracking, fulfillment feedback loops, and reconciliation exports that finance teams can audit without manual spreadsheets.
Challenges
What FMCG teams struggle with
Limited field visibility
Managers cannot see where sales teams are working or which retailers were actually visited during the day.
Manual order workflows
Orders collected on calls and WhatsApp create errors, delays, and poor distributor coordination.
Territory blind spots
Without structured beat plans and analytics, underperforming routes and coverage gaps go unnoticed.
How we help
Mobintix solutions
Mobintix SalesUp
End-to-end field force platform — tenants, territories, visits, GPS tracking, orders, and dashboards.
Beat planning & visit tracking
Plan routes and beats, compare planned vs actual visits, and improve retail coverage systematically.
Real-time order capture
Replace spreadsheets with mobile ordering linked to distributors and your product catalog.
Modernize FMCG field operations
See how Mobintix SalesUp gives your sales teams and managers the visibility they need.